Culmas – Opening new market with cold outreach

Culmas is a SaaS product that helps Theatres, Improv studios, Events, Festivals and Dance studios manage their day to day operations more efficiently, with the goal of enabling the owners to spend less time and resources on administration and more on arts and culture.

The goal for Culmas with Clevenio was to test new market quickly and easily with all-in-one solution that helps them find the right companies with right decision makers and manage outreach to those target companies.

Culmas used automated email sequences for outreach as they wanted to do the market testing cost efficiently.

Email sequence Culmas used:

  1. Day 1 – Email 1
  2. Day 3 – Email 2
  3. Day 7 – Email 3

Key metrics from the outreach

  • Open rate: 69,3% (Opened/contacted)
  • Reply rate: 11,6% (replied/contacted)
  • Sales opportunities out of replies: 18,2%

Comment from the client:

“We partnered with Clevenio for our email sending and lead generation needs in Finland, and overall, the experience was commendable. The Finnish market was still very new to us, and partnering with a Finnish company made a lot of sense to us.

The level of customer support was exceptional; our inquiries were addressed promptly, and we felt well-supported throughout. Our main contact even spend some of his own time to help us with translations. Communication was transparent, keeping us informed about the progress of our campaigns. Our contact was good at explaining next step, follow up on appointments and kept the process flowing.

Communication remained transparent throughout, ensuring we were consistently updated on the progress of our campaigns. Despite areas where improvement could be made, our favorable outcomes and overall satisfaction with their services compel us to confidently recommend Clevenio to others in search of an email and lead generation software.” – Anders, Business Development Manager & Partner, Culmas

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