Instantly is one of the most reputable email campaign management tools out there. With the power of AI, Instantly helps its users to scale their outreach campaigns through features like smart automation, unlimited warmup, and unlimited sending accounts. 

However, despite Instantly being a great outreach tool, you may want to consider an alternative for several reasons. Instantly doesn’t provide its users with any multi-channel outreach features. On top of that, it does not come up with that many integration options. 

According to the Content Marketing Institute’s 2020 B2B Content Marketing Trends, 85 percent of B2B marketers are adding email marketing software to their sales process.

We would like to help you out by suggesting our top Instantly alternatives. We made a list of tools that are as good as Instantly, if not better. These sales engagement platforms provide the same features as Instantly. In total, we identified 9 email campaign management tools to give you a lot of options. 

Best Instantly Alternatives

Before we discuss all the tools in detail, we would like to provide you with our top 3. 

Our Rating: 5/5Our Rating: 4.5/5Our Rating: 4.5/5 
– Great dashboard
– Third-party integrations
– Customer segmentation 
– Multi-channel marketing
– Built-in auto dialer
– Third-party integrations
– Tons of features
– Multi-channel marketing
– Quick campaign launch

Even though these 3 are our top picks, the rest of the alternatives mentioned in our list are great in their own right. Let’s have a look at the details now! 


  • Our Rating: 5/5
  • Capterra Rating: 4.6/5
  • G2 Rating: 4.8/5
  • Price: Starts at $49/month (Free version available)

If you don’t want to spend a lot of time manually prospecting leads in your industry, then Apollo is your best friend. Apollo’s contact database is one of the largest in the world, and you can take full advantage of it while launching a new campaign. 

What sets Apollo apart from its other competitors is its ability to seamlessly connect to your CRM platform. If you are already using your prospect database and want to use Apollo’s built-in features as well, the integration allows you to avoid contacting the same lead twice. 

Apollo gives you more than cold-email outreach. If you prefer cold-calling alongside emailing, Apollo is a great pick for you. Apollo allows you to make direct phone calls from the tool, and you can even change your location while making the call. 

Key Features

  • Email campaign automation
  • Massive contact database
  • Active tracking and analytics
  • Built-in phone call features
  • CRM integration
  • Dedicated customer success manager

All-in-one prospecting toolSome users reported difficulties while exporting data
Great customer service
One of the best lead databases in the world
Seamless integration
Affordable price point


  • Our Rating: 4.5/5
  • Capterra Rating: 4.6/5
  • G2 Rating: 4.6/5
  • Price: Starts at $60/user/month (Free version available)

Reply is our best pick when it comes to multi-channel marketing. Reply allows you to run your outreach campaign through emails, LinkedIn, WhatsApp, SMS, and even calls. You can also create a multi-channel sequence for optimizing your campaigns. 

Another feature we like about Reply is its ability to create email cadences. It streamlines the follow-up process according to the actions of the recipients. It helps sales teams automate tasks while maintaining effective personalization. 

AI-powered sales engagement, Reply is one of the best players in the industry. Especially, smaller companies benefit a lot from these features without breaking the bank, as there is no need to make yearly commitments while purchasing a plan. 

Key Features

  • Multi-channel sales engagement
  • AI-generated sequences
  • Advanced analytics
  • Cloud calls and SMS
  • Contact data sourcing
  • A/B testing

Native CRM connectionsSome users reported that they found it difficult to integrate Reply with other platforms
Enough features for both inbound and outbound marketing
Highly effective email cadences
Easy to navigate UI
Flexible payment options


  • Our Rating: 4.5/5
  • Capterra Rating: 4.5/5
  • G2 Rating: 4.3/5
  • Price: Starts at $13/month (Free version available)

When it comes to making a list of the best email campaign tools, we simply can’t leave MailChimp out of it. Being one of the oldest players in the industry, MailChimp is still one of the most advanced and reputed tools out there. 

Over the years, MailChimp has added a lot of new features to its arsenal, like the newly updated Email Builder. It comes with a lot more prebuilt layouts, improved AI suggestions, and drag-and-drop options. While it doesn’t have any generative AI features yet, we hope it will be introduced soon enough. 

Despite being one of the biggest players in the industry. MailChimp is still one of the most affordable options for startups and small businesses. That’s why we had to keep the industry veteran in our top three. 

Key Features

  • Campaign manager
  • Email builder
  • Content optimizer
  • Creative Assistant
  • Behavioral targeting 
  • Customer journey builder
  • Advanced reporting and analysis

Beginner friendlyNot that great of a generative AI
Built-in conversion tools
Imports data from platforms like Salesforce, Squarespace, and Shopify
Affordable pricing
Easy contact segmentation


  • Our Rating: 4.4/5
  • Capterra Rating: 4.5/5
  • G2 Rating: 4.6/5
  • Price: Starts at $25/month

If you run your email campaigns only through Gmail and Outlook, then SalesHandy can be a great alternative to Instantly. Despite being limited to only these two email clients, SalesHandy edges Instantly in terms of lead generation, contact management, and email automation features. 

SalesHandy’s email analytics, email personalization, and sales engagement features are more advanced compared to Instantly, while the segmentation options are not as good. SalesHandy’s CRM integration features are better for sales teams that deal with a lot of contacts. 

Key Features

  • Email campaign management
  • Event-triggered actions
  • Customer segmentation
  • Contact database
  • Campaign analytics
  • Appointment scheduling
  • CRM integration

Advanced tracking and analytics featuresLimited to Gmail and Outlook
Drip email campaigns and automated follow-ups
Decent contact database
A/B testing capabilities


  • Our Rating: 4.4/5
  • Capterra Rating: N/A
  • G2 Rating: 4.8/5
  • Price: Starts at $33/month 

If your sales team consists of experts, then Smartlead can be a great addition to your business. Smartlead has a steep learning curve, but with more advanced features. It’s not the most beginner-friendly tool, but it does the work better than most competitors. 

The best part about Smartlead is its ability to identify premium leads for your business. This is a very useful feature for teams that deal with hundreds of leads daily. On top of that, it helps you find new leads as Smartlead can scour social media platforms to identify prospective customers. 

Smartlead has an advanced generative AI that can create human-like follow-up sequences to warm your cold leads. For Instantly, you need to manually set up the follow-up sequence. 

Key Features

  • Unlimited email warmups
  • Customized white labelling
  • Powerful APIs and automation
  • Generative email follow-ups
  • Social media lead sourcing

Manages and organizes leads in a centralized systemSteep learning curve
Great generative AI
No limit on email sending
Opt-in email warmup
Efficient customer support


  • Our Rating: 4.3/5
  • Capterra Rating: 4.6/5
  • G2 Rating: 4.6/5
  • Price: Starts at $50/seat/month 

If your email marketing campaigns rely heavily on segmentation and personalization, then LemList can be a better pick than Instantly. LemList has dynamic content, lead scoring, and behavioral triggers that are not available in Instantly. For greater efficiency, you can integrate LemList with other marketing tools like LinkedIn Sales Navigator. 

LemList also provides its users with more detailed email deliverability insights, making it much easier for you to optimize your campaigns. In addition, you can create personalized landing pages to increase the conversion rate of your campaigns. LemList’s dedicated support team is a cherry on top that helps beginners. 

Key Features

  • Automated email campaigns
  • Email AI assistant
  • CRM integration
  • Custom text and image personalization
  • Email warm-up
  • Unlimited email sending

Massive lead databaseCan be overwhelming for new users
Multi-channel campaignsA bit expensive
Seamless integration
Great customer support
Detailed email insights


  • Our Rating: 4.3/5
  • Capterra Rating: 4.6/5
  • G2 Rating: 4.8/5
  • Price: Starts at $59/month 

QuickMail enhances the deliverability of your emails more efficiently than most other cold outreach tools in the market. It allows you to automate importing your Google spreadsheet whenever you make changes to it. With QuickMail, you can make your merging tag and characteristics. This allows effective A/B testing to get more responses.

QuickMail’s advanced auto-warmer technology gives it an edge over Instantly. It also comes with API integration, which you won’t have access to if you are using Instantly. It’s priced higher than Instantly, but the extra bucks are worth it if you need an upgrade. 

Key Features

  • Drop upload contacts
  • Lead verification
  • Hyper personalization
  • One-click inbox rotation
  • Email tracking and analytics
  • CRM and API integration

Efficient campaign automationA follow-up sequence is difficult to set up for new users
Great scalability
Easy-to-implement split testing
Collaborative contact management
Great support and resources


  • Our Rating: 4.2/5
  • Capterra Rating: N/A
  • G2 Rating: N/A
  • Price: Starts at $20/month 

If you are open to giving a newcomer a chance, then Emelia can be one of the best tools with a lot of potential. Emelia was developed by a marketing agency that has hands-on experience in managing marketing campaigns. With their deep understanding of the needs of a sales team, they included some really good features in Emelia. 

Emelia is as simplified as it gets, with no gimmicky features that you won’t ever use. Even though Emelia does not have an automation system of its own, it integrates with major automation tools like Make, Zapier, Integromat, and N8N. 

Emelia’s anti-spam spin text is quite impressive too. It allows you to avoid words and phrases that may send you to the spam folder of your prospects. Other than that, we were amazed to see how good the A/B testing features are in this newcomer. 

Key Features

  • Email tracking
  • Integration with automation tools
  • Spintext
  • A/B testing
  • API integration

Simple, easy to useThe features are basic
Affordable pricingNewcomer in the industry
Seamless integration
Great for avoiding spam


  • Our Rating: 4.1/5
  • Capterra Rating: 4.8/5
  • G2 Rating: 4.8/5
  • Price: Starts at $20/month 

If Gmail is the only email client you use for your campaigns, then Gmass is definitely worth having a look. Out of all the tools in our list, Gmass is the simplest of them all, as it is basically a Chrome extension. 

Gmass enables you to distribute your campaigns through multiple email accounts, for a single price. While Instantly does the same, Gmass is more secure and simple. Setting up email accounts takes less than a minute in Gmass, while Instantly can be a bit complicated. 

Gmass also has instant bounce detection, which allows users to stop sending emails from an account as soon as it hits the Gmail limit. This will make sure your accounts don’t get flagged as spammers. 

Key Features

  • Mass emails in Gmail
  • Merges with Google Sheets
  • Email reporting analytics
  • Personalization
  • Automated follow-ups
  • Reply management
  • List builder

Simple and easy-to-useLack of advanced features
Easy campaign monitoringOnly works with Chrome and Gmail
Efficiently schedules multiple campaigns at the same time
Instant bounce report
Affordable pricing