Are you looking for the best email outreach tool for your business? Considering Lemlist and Apollo? Let’s dive into a comparison of these two popular platforms.
Lemlist offers a user-friendly interface with advanced personalization features, while Apollo is known for its robust contact database and integration capabilities. By exploring the strengths and weaknesses of each tool, you can make an informed decision on which one is the best fit for your email marketing needs.
Lemlist vs. Apollo at a glance
Lemlist offers personalized lead lists and multichannel outreach, with email marketing software and AI capabilities. Apollo provides a living database with sales and lead intelligence, scoring, and engagement tools. Lemlist’s pricing includes monthly, quarterly, and yearly options, while Apollo offers a range of plans with trial options.
In reviews, Lemlist receives positive scores on G2 and Capterra, as does Apollo. However, Lemlist has lower Trustpilot ratings compared to Apollo. Lemlist’s limitations include limited integrations and spam folder risks, while Apollo may overwhelm users with its features and lack of personalization in automated outreach.
Overall, Apollo is favored based on its higher ratings and larger user base, despite Lemlist’s strengths in personalized outreach and AI capabilities. Both platforms have their advantages and limitations, catering to different needs in the sales and outreach landscape.
| Company | Main Features | Pricing Options | Reviews | Limitations |
| Lemlist | Build personalized, verified lead lists Multichannel outreach capabilities All-in-one solution Email Marketing Software | Monthly, quarterly, yearly subscriptions Free trials available | Positive reviews on G2 and Capterra Lower Trustpilot rating | Limited access to integrations Risk of ending up in spam folders Lack of personalization in automated campaigns |
| Apollo | Database of contacts Sales intelligence Lead scoring Sales engagement | Free Starter plan, Custom plans Trial plans with credits | High ratings on G2 and Capterra Lower Trustpilot rating | Platform may be overwhelming Learning curve for new users Reliance on automation may reduce personalization |
Lemlist vs. Apollo Features
Lemlist Features: – Build personalized, verified lead lists – Multichannel outreach capabilities – All-in-one solution, no need for 3rd party tools, technical skills or extensive outreach – Email Marketing Software – Send Cold Emails That Get Replies With lemlist – Discover next buyers from a B2B database of 450M+ contacts – Create effective campaigns with AI – Voice message feature for LinkedIn outreach
Apollo Features: – Living database of 275M+ contacts and 65M accounts – Sales intelligence – Lead scoring – Chrome extension – Sales engagement – Apollo AI – Conversation intelligence – Deal intelligence
Lemlist Features
- Build personalized, verified lead lists
- Multichannel outreach capabilities
- All-in-one solution, no need for 3rd party tools, technical skills or extensive outreach..
- Email Marketing Software
- Send Cold Emails That Get Replies With lemlist
- Discover next buyers from a B2B database of 450M+ contacts
- Create effective campaigns with AI
- Voice message feature for LinkedIn outreach
Apollo Features
- Living database of 275M+ contacts and 65M accounts
- Sales intelligence
- Lead scoring
- Chrome extension
- Sales engagement
- Apollo AI
- Conversation intelligence
- Deal intelligence
Lemlist vs. Apollo Pricing
Lemlist offers monthly, quarterly, and yearly subscription options Quarterly subscription includes a 10% discount, while yearly includes a 20% discount Email Starter and Email Pro packages both offer a 14-day free trial Apollo has a range of pricing options, from a free Starter plan to Custom plans for larger enterprises Trial plans include 50 credits and 5 mobile credits Paid plans offer features like Sales Intelligence, Lead Intelligence, Marketing Account Intelligence, and Sales Engagement Unlimited email addresses for every contact on Apollo Ability to link non-Gmail/Microsoft email accounts on paid plans.
Lemlist Pricing
- Monthly subscription option available
- Quarterly subscription option with 10% discount
- Yearly subscription option with 20% discount
- Email Starter package with a 14-day free trial
- Email Pro package with a 14-day free trial
Apollo Pricing
- Pricing ranges from a free Starter plan to Custom plans for large enterprises
- Trial plans include 50 credits and 5 mobile credits
- Paid plans include features such as Sales Intelligence, Lead Intelligence, Marketing Account Intelligence, and Sales Engagement
- Unlimited email addresses provided for every contact
- Ability to link non-Gmail/Microsoft email accounts on paid plans
Lemlist vs. Apollo Reviews
Lemlist receives positive reviews across G2 and Capterra, with scores of 4.4/5 and 4.6/5 respectively, while Trustpilot ratings are slightly lower at 3.4/5.
Apollo stands out with impressive reviews on G2, scoring 4.8/5 from over 6800 reviews, along with a solid 4.6/5 on Capterra. Trustpilot reviews are lower at 2.9/5, but still maintain a significant number of reviews compared to Lemlist.
Overall, Apollo seems to be the preferred choice among users based on the high ratings and large number of reviews when compared to Lemlist, despite lower trustpilot ratings.
Lemlist Reviews
- G2: 4.4/5 (220+ reviews)
- Capterra: 4.6/5 (375+ reviews)
- Trustpilot: 3.4/5 (18+ reviews)
Apollo Reviews
- G2: 4.8/5 (6835+ reviews)
- Capterra: 4.6/5 (338+ reviews)
- Trustpilot: 2.9/5 (644+ reviews)
Lemlist vs. Apollo Limitations
Lemlist: – Limited access to certain integrations during the free trial – Risk of ending up in spam folders without utilizing lemwarm – Lack of personalization due to automated campaigns
Apollo: – The platform may be overwhelming with a wide range of features and tools – There may be a learning curve for users unfamiliar with sales technology – Heavy reliance on automation tools may lead to a lack of personalization in outreach
Lemlist Limitations
- Limited access to certain integrations during the free trial
- Risk of ending up in spam folders without utilizing lemwarm
- Lack of personalization due to automated campaigns
Apollo Limitations
- The platform may be overwhelming with a wide range of features and tools
- There may be a learning curve for users unfamiliar with sales technology
- Heavy reliance on automation tools may lead to a lack of personalization in outreach
How to choose?
Different decision-makers may choose between Lemlist and Apollo based on various factors such as their specific business needs, budget constraints, and personal preferences. Here are some considerations that different decision-makers may take into account:
1. Small Business Owner: – A small business owner may prefer Lemlist for its all-in-one solution and ease of use, especially if they do not have a large budget or technical skills. – Cost-effective pricing plans and the ability to build personalized lead lists may appeal to small business owners looking to efficiently reach out to potential customers.
2. Sales Manager: – A sales manager may lean towards Apollo for its comprehensive sales intelligence, lead scoring, and deal intelligence features. – The living database of contacts and accounts, along with the Chrome extension and AI capabilities, may be attractive to sales managers looking to streamline their outreach efforts and drive sales.
