Are you looking to streamline your email outreach strategy?
Two popular tools in the market, Mailshake and Woodpecker, offer solutions for automating your cold emails. In this article, we will compare the features, pricing, and user experience of both platforms to help you determine which one is the best fit for your business.
Whether you are a small startup or a growing enterprise, finding the right email marketing tool can make a significant impact on your outreach efforts. Let’s dive in and explore the differences between Mailshake and Woodpecker.
Mailshake vs. Woodpecker at a glance
Mailshake and Woodpecker are both email automation tools designed for cold outreach, but with some distinct differences. Mailshake offers diverse features for sales teams, including LinkedIn automation, pipeline-focused analytics, and multi-channel outreach.
Woodpecker focuses on sending cold emails, automating follow-ups, and getting real responses, catering more to agencies and offering specialized features for improved email deliverability. Choose Mailshake for comprehensive outreach solutions or Woodpecker for a focus on cold email effectiveness and client management.
Mailshake offers pricing based on the features you need, ranging from $59 to $99 per month, with features like automated email sequences and A/B testing. Woodpecker starts with a free trial and offers pricing starting at $29 per month, with pricing tiers up to $2000 per month.
Mailshake has generally positive reviews on G2 and Capterra, with higher ratings compared to Woodpecker. Trustpilot ratings for both companies are relatively lower, indicating some mixed experiences from customers.
Mailshake may have concerns regarding email deliverability and AI-generated content, while Woodpecker carries a risk of emails being marked as spam and limited customization options. Both companies have limitations that could impact the effectiveness of their email marketing strategies.
| Company | Features | Pricing | Reviews | Limitations |
| Mailshake | Trusted by sales teams at 75,000+ companiesLinkedIn AutomationPipeline-Focused AnalyticsMulti-Channel Outreach | Automated email sequencesUnlimited warmupA/B TestingAI email writing with SHAKEspeareEmail personalization | G2: 4.7/5 (256+ reviews)Capterra: 4.7/5 (108+ reviews)Trustpilot: 3.6/5 (3+ reviews) | Potential concerns regarding email deliverability and domain reputationPossibility of inbox saturation and recipient fatigue due to automated outreachDependence on AI for email content creation may result in less personalized communication |
| Woodpecker | Send cold emailsAutomate follow-upsGet real responsesPerfect for agencies | Free Trial$29/month$429/month$2000Pricing tiers up to 90 million in-app | G2: 4.1/5 (48+ reviews)Capterra: 4.5/5 (32+ reviews)Trustpilot: 2.9/5 (15+ reviews) | Risk of emails being marked as spamLimited customization options for emailsPotential for emails to be seen as impersonal |
Mailshake vs. Woodpecker Features
Mailshake and Woodpecker are both email automation tools designed for cold outreach, but with some distinct differences.
Mailshake is trusted by sales teams at over 75,000 companies and offers LinkedIn automation, pipeline-focused analytics, and multi-channel outreach. Users can automate their cold outreach, send personalized emails at scale, and manage everything in one sequence on one dashboard. Templates can also be added to campaigns for efficiency.
On the other hand, Woodpecker focuses on sending cold emails, automating follow-ups, and getting real responses. It is particularly suited for agencies, allowing them to easily manage all clients on one panel while clients can track results on their own. Woodpecker also offers a Warm-up & Recovery feature as well as a Deliverability Monitor feature for improved email deliverability.
Overall, Mailshake seems to provide more diverse features for sales teams looking to streamline their outreach processes, while Woodpecker caters more to agencies and offers specialized features for improving email deliverability. Choose Mailshake for a comprehensive outreach solution, or Woodpecker for a focus on cold email effectiveness and client management.
Mailshake Features
- Trusted by sales teams at 75,000+ companies
- LinkedIn Automation
- Pipeline-Focused Analytics
- Multi-Channel Outreach
- Automate your cold outreach
- Send personalized cold emails at scale
- Manage it all in one sequence, on one dashboard
- Templates to add to campaigns
Woodpecker Features
- Send cold emails
- Automate follow-ups
- Get real responses
- Perfect for agencies
- Easily manage all clients on one panel
- Clients can track results on their own
- Warm-up & Recovery feature
- Deliverability Monitor feature
Mailshake vs. Woodpecker Pricing
Mailshake offers pricing based on the features you need, ranging from $59 to $99 per month. With Mailshake, you can access automated email sequences, unlimited warmup, A/B Testing, AI email writing with SHAKEspeare, and email personalization.
Woodpecker starts with a free trial and offers pricing starting at $29 per month. Their highest tier goes up to $2000 per month and can accommodate up to 90 million in-app. Choose Woodpecker if you are looking for a cost-effective option with pricing tiers to suit different needs.
Mailshake Pricing
- Automated email sequences
- Unlimited warmup
- A/B Testing
- AI email writing with SHAKEspeare
- Email personalization
Woodpecker Pricing
- Free Trial
- $29/month
- $429/month
- $2000
- Pricing tiers up to 90 million in-app
Mailshake vs. Woodpecker Reviews
Mailshake has consistently high ratings on G2 and Capterra, with an average of 4.7 out of 5 based on hundreds of reviews. Trustpilot, however, shows a slightly lower rating of 3.6 out of 5, but with fewer reviews.
Woodpecker, on the other hand, also has positive ratings on G2 and Capterra, but slightly lower than Mailshake with an average of 4.1 and 4.5 out of 5, respectively. Trustpilot shows a lower rating for Woodpecker compared to Mailshake, with an average of 2.9 out of 5 based on 15+ reviews.
Overall, both Mailshake and Woodpecker have generally positive reviews on G2 and Capterra, but Mailshake has a higher average rating across all platforms compared to Woodpecker. Trustpilot ratings for both companies are relatively lower, indicating some mixed experiences from customers.
Mailshake Reviews
- G2: 4.7/5 (256+ reviews)
- Capterra: 4.7/5 (108+ reviews)
- Trustpilot: 3.6/5 (3+ reviews)
Woodpecker Reviews
- G2: 4.1/5 (48+ reviews)
- Capterra: 4.5/5 (32+ reviews)
- Trustpilot: 2.9/5 (15+ reviews)
Mailshake vs. Woodpecker Limitations
Mailshake may have potential concerns regarding email deliverability and domain reputation, while Woodpecker carries a risk of emails being marked as spam.
Mailshake also runs the risk of inbox saturation and recipient fatigue due to automated outreach, while Woodpecker has limited customization options for emails.
Additionally, Mailshake’s dependence on AI for email content creation may result in less personalized communication, whereas Woodpecker may face the potential for emails to be seen as impersonal.
Both companies have limitations that could impact the effectiveness of their email marketing strategies, and users should be aware of these factors when considering which platform to use.
Mailshake Limitations
- Potential concerns regarding email deliverability and domain reputation
- Possibility of inbox saturation and recipient fatigue due to automated outreach
Woodpecker Limitations
- Risk of emails being marked as spam
- Limited customization options for emails
- Potential for emails to be seen as impersonal
How to choose?
Different decision-makers may prioritize different aspects when choosing between Mailshake and Woodpecker. Here are some considerations for various decision-makers:
1. Sales Team Manager: A sales team manager may prioritize features that streamline the outreach process and provide detailed analytics. In this case, Mailshake’s LinkedIn automation, pipeline-focused analytics, and multi-channel outreach may be appealing. Additionally, the ability to manage everything in one dashboard and personalize emails at scale could be advantageous.
2. Agency Owner: An agency owner may prioritize client management and email deliverability. Woodpecker’s focus on agencies, the ability to manage all clients on one panel, and specialized features for improving email deliverability may be key factors in their decision-making process.
3. Entrepreneur on a Budget: An entrepreneur looking for a cost-effective solution may lean towards Woodpecker due to its lower starting price point. The pricing tiers that accommodate different needs and the free trial option could be attractive for someone looking to minimize upfront costs.
