Account-based marketing (ABM) is a B2B strategy that involves identifying high-value accounts, creating personalized campaigns for each account, and building relationships with key stakeholders. It’s a highly targeted approach that requires a significant amount of research and analysis, but the payoff can be significant.

How does account-based marketing differ from traditional marketing?

Unlike traditional marketing, which aims to reach a large and diverse audience, account-based marketing is highly targeted and personalized. It focuses on building relationships with key stakeholders in specific accounts and delivering tailored marketing messages to address their specific pain points and interests.

What are the benefits of account-based marketing?

Account-based marketing offers several benefits, including increased alignment between sales and marketing teams, improved efficiency in marketing efforts, higher engagement and conversion rates, and better overall return on investment (ROI) due to targeted and personalized approaches.

How can I research and identify target accounts?

Researching and identifying target accounts can be done through various methods. The most common approaches are doing it based on Linkedin, doing it based on some external database or doing it manually based on one of the above or some other database of websites.