aleksi-halsas
May 10, 2024
The best cold calling tools for your B2B sales teams are dependent on the size of your team, budget, and goals.
According to data, cold calling has a 2% success rate. That’s a small success rate in comparison to other outreach activities.
This article dives into the top 15 cold-calling tools in 2024, equipping you with the resources to elevate your outreach strategy and close more deals.
Best Cold Calling Tools for B2B Sales
Conquering the cold call requires the right weapons in your arsenal. Here’s a look at 15 of the best cold calling tools designed to supercharge your B2B prospecting activities.
Best Automated Dialers for Cold Calling
Let’s face it, dialing numbers one by one can take a massive chunk of your day. In fact, according to LinkedIn, 63% of sellers say cold calling is the worst part of their job.
This is where automated dialers come in – these clever tools are your secret weapon for maximizing call volume. It also frees up a ton of time so you can focus on other tasks. Here are some of the top-rated automated dialers specifically suited for B2B SaaS sales teams:
Squaretalk
Squaretalk boasts a user-friendly interface and powerful features like predictive dialing and voicemail drop. This translates to more connected calls and efficient use of your reps’ time.
Moreover, Squaretalk integrates seamlessly with popular CRMs, ensuring all call data and activity are neatly logged within your sales pipeline.
Dialpad
Dialpad offers a cloud-based phone system with an integrated automated dialer. This all-in-one solution allows you to make calls from their web browser.
It eliminates the need for separate phone lines and software. Dialpad also provides real-time analytics that lets you track call performance and identify areas for improvement.
PhoneBurner
This established player in the automated dialer market is known for its reliability and robust feature set. PhoneBurner offers features like call recording and customizable call scripts – all designed to streamline the cold calling process for your SaaS sales team.
Orum
If you’re looking for an AI-powered dialer with advanced features, Orum is a great option. Orum leverages AI to identify ideal calling times and connect reps with live prospects, optimizing call success rates.
Additionally, it integrates with popular sales tools and CRMs which provides a centralized hub for cold-calling activities.
Aircall
Aircall is a cloud-based phone system with various call management features. This tool allows you to manage calls, voicemail, and SMS. Moreover, it integrates with leading CRMs, ensuring seamless data flow and efficient call logging.
Best Sales Engagement Platforms for Cold Calling
While automated dialers supercharge your call volume, sales engagement platforms take cold calling to the next level.
These comprehensive tools go beyond dialing – they empower your reps with features to craft outreach sequences and track engagement, Unfortunately, according to the LinkedIn State of Sales, only 35% of sellers use sales engagement tools.
You should look into using sales engagement platforms to streamline your outreach. Here are some of the top-rated sales engagement platforms specifically designed to help sales teams excel in cold calling:
Clevenio
Clevenio is a sales engagement platform that uses a multichannel approach for maximum impact. It’s a great tool for cold calling because you can create automated sales cadences for your prospects.
Outreach segmentation: You can group prospects with similar characteristics. This way, you can craft messages that resonate with each segment’s needs and pain points.
Automated follow-ups: Set up pre-written email sequences that trigger automatically based on prospect interactions.
Sales rep task management: Assign, track, and prioritize tasks efficiently to ensure everyone is aligned and focused on the most critical activities.
Salesloft
A leading name in the sales engagement space, Salesloft offers a robust suite of tools for managing the cold calling process. Key features include:
Automated Workflows: Automate repetitive tasks like sending follow-up emails after calls, saving reps valuable time.
Call Coaching and Analytics: Analyze call recordings with AI-powered insights to identify areas for improvement and coach reps for optimal performance.
Seamless CRM Integration: Seamlessly integrates with popular CRMs, ensuring all call data and activity are neatly stored within your sales pipeline.
SalesHandy
Looking to add a visual touch to your cold calling? SalesHandy is a powerful video engagement platform that integrates seamlessly with your email outreach. Key features include:
Personalized Video Emails: Record short, personalized video messages to grab prospects’ attention and boost engagement compared to traditional text-based emails.
Screen Recording and Sharing: Share quick screen recordings to showcase your product or solution visually, making complex features easier to understand.
Detailed Analytics: Track video view rates and engagement metrics to understand how prospects interact with your video content.
Outreach
Another major player in the sales engagement space, Outreach offers a comprehensive platform with features designed to streamline the cold calling process. Here are some highlights:
Multi-Channel Outreach: Reach prospects across multiple channels like email, phone, and social media for a more comprehensive outreach strategy.
Prospect Scoring and Prioritization: Prioritize leads based on pre-defined criteria to ensure reps are focusing on the most promising prospects.
Real-Time Coaching and Feedback: Empower managers to provide real-time coaching and feedback to reps during calls, leading to faster improvement.
Klenty
Data-driven sales teams will appreciate Klenty, a sales engagement platform that leverages data insights to personalize cold calling outreach. Here’s what Klenty offers:
Automated Email Sequences: Craft personalized email sequences based on prospect data like website behavior and company information for a more targeted approach.
Engagement Tracking: Track prospect interactions with your emails and identify ideal times to follow up with phone calls.
Built-In Lead Scoring: Klenty’s built-in lead scoring system helps you prioritize outreach efforts based on a prospect’s likelihood to convert.
Best CRM Platforms for Cold Calling
Customer relationship management (CRM) platforms serve as the foundation of your B2B cold-calling efforts. It’s a central hub for managing prospect information and call data. 31% of sellers said that they use CRMs to nurture their leads.
Furthermore, sales professionals have felt they aren’t using CRMs to their full potential. According to Salesforce’s State of Sales, only 37% of sales professionals strongly agree that their organization fully utilizes their CRM.
Here’s how some of the top CRM platforms can enhance your sales team’s cold calling:
Salesforce
A dominant CRM player, Salesforce offers a powerful ecosystem with features that streamline various activities:
Lead Management: Organize and qualify leads before calling. This ensures you have all the information to start a conversation.
Call Logging: Seamlessly log call details, creating a clear record of interactions with each prospect.
Task Management: Assign follow-up tasks and reminders after calls to ensure timely action and keep the sales process moving forward.
Reporting and Analytics: Track call metrics like volume, connection rates, and average call duration to identify areas for improvement.
HubSpot
Ideal for startups or smaller teams, HubSpot offers a free CRM solution. Here are some of its features:
Free Calling Tools: Use built-in calling features to connect with prospects from the CRM interface.
Meeting Scheduling: Easily schedule follow-up meetings right after calls.
Live Chat Integration: Add live chat to your website for immediate engagement with website visitors who aren’t ready for a call yet.
Email Tracking: See if and when prospects open your follow-up emails after calls. This allows you to tailor your outreach strategy based on their engagement.
Freshworks
Known for its user-friendliness and affordability, Freshworks CRM offers features to support your cold-calling efforts:
Automated Dialing: Integrate external tools to automate the dialing process and save time.
Lead Scoring: Prioritize leads based on pre-defined criteria like website activity and demographics to focus on warm prospects.
Call Recording: Record and store calls for analysis, coaching, and reference when revisiting specific conversations with prospects.
Email Marketing Integration: Use email marketing tools to nurture leads with targeted email campaigns after initial cold calls.
Pipeline
Pipeline is a visual sales pipeline CRM that offers a clear view of your cold-calling prospects:
Drag-and-Drop Interface: The visual pipeline allows you to track the progress of your outreach and identify prospects who need a nudge to move forward in the sales cycle.
Customizable Stages: Tailor the sales pipeline to reflect your specific sales process, making it easy to visualize conversion rates and identify bottlenecks.
Deal Forecasting: Utilize forecasting features to predict future sales based on your cold-calling activities and conversion rates.
Zoho
A feature-rich CRM with a strong value proposition, Zoho offers several features for cold-calling prospects:
Built-in Phone: Make calls directly from the platform. This eliminates switching and it streamlines the calling process. Keep in mind, that this may need additional add-ons.
Call Routing: Route calls to specific reps based on availability or expertise to ensure prospects connect with the most qualified person.
Web Forms and Landing Pages: Capture leads directly from web forms and landing pages in the platform.
Workflow Automation: Automate repetitive tasks like sending follow-up emails or scheduling meetings after successful cold calls.
