COMPANY
HeiaHeia
INDUSTRY
Health & Wellness Tech
COUNTRY
Finland
CONTACT
Olli Iso-Mustajärvi, CEO
KEY RESULTS
Outbound motion built from zero
First meetings booked within weeks
Ongoing pipeline development
"How HeiaHeia went from no outbound motion to a working lead generation machine, and why outbound now drives a growing share of pipeline."
Olli Iso-Mustajärvi
CEO — HeiaHeia
THE STORY
HeiaHeia had a strong product but no structured outbound process. As CEO, Olli needed to build a pipeline without a dedicated sales team.
Clevenio helped design and launch HeiaHeia’s first outbound motion — from ICP definition and Nordic list building to sequence design and CRM setup.
First meetings were booked within weeks. The outbound engine is now running continuously, generating a steady stream of qualified pipeline.