Over 10,000 companies use HubSpot in the Nordics.

This article explores which businesses in Denmark, Finland, Norway, and Sweden use HubSpot, and how Clevenio can help you reach the right decision-makers within your chosen segment.

Quick facts about the Nordic companies using HubSpot

• Total companies using HubSpot across the Nordic region: 10,108

• Dominant revenue segment: 1m€-10m€ with 3,831 companies (37.9%)

• Leading industry sector: J: Information and communication with 1,686 companies (17.6%)

Country Distribution for HubSpot Users in the Nordics

• Finland: 3,564 companies (35.3%)

• Denmark: 2,238 companies (22.1%)

• Norway: 2,181 companies (21.6%)

• Sweden: 2,125 companies (21.0%)

List of Nordic HubSpot Using Companies by Revenue Distribution

Summary: Nordic Companies Using Gravity Forms by Revenue

A total of 10,056 Nordic companies were identified as users of Gravity Forms. The majority of these businesses fall within the small and mid-sized revenue segments, highlighting the tool’s strong presence among SMEs across the region.

• 34.5% of companies report annual revenues between €100K and €1M, making this the largest user segment.

• 32.6% earn between €1M and €10M, representing another significant portion of the user base.

• 9.2% are micro-companies generating under €100K in revenue.

• Only a small share, 6.8%, have revenues between €10M and €100M, and 0.4% exceed €100M, indicating limited adoption among large enterprises.

• For 16.5% of companies, revenue data is unavailable.

Overall, Gravity Forms is most popular among small to mid-sized businesses, with minimal penetration into the large enterprise segment.

List of Top Nordic Industry Sectors Using HubSpot

If you're still wondering which industries in the Nordics use HubSpot the most, here's the answer.

You can pick the most relevant for your product or service to boost sales success.

The Information and Communication sector leads HubSpot adoption in the Nordics, representing 17.6% (1,686 companies). It is followed closely by Manufacturing with 15.8% (1,514 companies) and Professional, Scientific, and Technical Activities with 15.6% (1,496 companies).

Other notable sectors include Construction (12.6%), Wholesale and Retail Trade (11.2%), and Real Estate Activities (6.6%). Smaller but still significant segments include Administrative and Support Services (2.8%), Transportation and Storage (2.4%), Agriculture, Forestry, and Fishing (2.2%), and Human Health and Social Work (2.2%).

All in all, HubSpot is most popular among knowledge-intensive, technology-driven, and industrial sectors, with strong adoption also seen in construction and trade-related industries.

Nordic Country Analyses for HubSpot usage

Across the Nordics, HubSpot is most widely adopted by mid-sized companies, though Norway shows stronger uptake among smaller firms.

Industry-wise, Information and Communication and Manufacturing are the standout sectors, with Finland showing a notable concentration in professional and technical services.

Denmark

• Total companies in Denmark: 2,238

• Dominant segment: 1m€-10m€ (1,128 companies, 50.4%)

• Top industry: C: Manufacturing (781 companies, 38.4%)

HubSpot is used by 2,238 Danish companies, with a strong concentration in the €1M–€10M revenue segment (50.4%). The Manufacturing sector leads adoption, accounting for 38.4% of Danish users.

Finland

• Total companies in Finland: 3,564

• Dominant segment: 1m€-10m€ (1,221 companies, 34.3%)

• Top industry: M: Professional, scientific, and technical activities (719 companies, 20.8%)

With 3,564 companies, Finland leads the Nordics in overall HubSpot adoption. The €1M–€10M revenue range is the largest group (34.3%), and the top sector is Professional, Scientific, and Technical Activities (20.8%).

Norway

• Total companies in Norway: 2,181

• Dominant segment: 100k-1m€ (728 companies, 33.4%)

• Top industry: J: Information and communication (345 companies, 16.9%)

Norway counts 2,181 companies using HubSpot, with most in the €100K–€1M segment (33.4%). The leading industry is Information and Communication, comprising 16.9% of users.

Sweden

• Total companies in Sweden: 2,125

• Dominant segment: 1m€-10m€ (870 companies, 40.9%)

• Top industry: J: Information and communication (543 companies, 26.6%)

Sweden has 2,125 HubSpot-using companies, primarily in the €1M–€10M segment (40.9%). The Information and Communication sector is dominant, making up 26.6% of Swedish users.

Over 10,000 Nordic Companies Use HubSpot: Clevenio Helps Reach Them

Across the Nordic region, 10,108 companies use HubSpot, which is a strong indicator of the platform’s popularity among small and mid-sized businesses.

The dominant revenue range is €1M–€10M, representing 37.9% of all users, while the Information & Communication sector leads with 17.6% of companies.

HubSpot adoption is highest in Finland (35.3%), followed by Denmark (22.1%), Norway (21.6%), and Sweden (21.0%).

Industry-wise, the platform is most widely used in technology-driven, industrial, and professional service sectors, such as Information & Communication, Manufacturing, and Technical Services.

Strategic Insights from HubSpot User Segments in the Nordics

• Tech and industrial alignment: The concentration of HubSpot users in information, communication, and manufacturing underscores a high openness to sales technology and workflow automation tools.

• SME dominance: Over two-thirds of users fall within the €100K–€10M range, confirming that small and mid-sized businesses form the heart of the Nordic digital ecosystem.

• Country-specific nuances:

  • Finland leads in technical services and professional industries.

  • Denmark is strongest in manufacturing.

  • Norway skews smaller but shows rising adoption.

  • Sweden stands out for digital-first industries.

These insights highlight a tech-savvy SME landscape that actively invests in digital tools and CRM systems to drive growth.

Actionable Recommendations for Sales Teams

1. Focus on mid-market firms (€1M–€10M revenue): They represent the most receptive and scalable customer segment.

2. Target tech-savvy sectors: Information, communication, and manufacturing industries have the highest concentration of HubSpot users and are primed for complementary tools like Clevenio.

3. Localize outreach:

   • Prioritize Finland for overall volume.

   • Leverage Denmark and Sweden for high-value, industry-specific targeting.

   • Approach Norway with a focus on small, agile adopters.

What This Means for Sales Teams

For any sales team targeting the Nordic B2B market, these insights reveal where opportunities lie:

• Tech and manufacturing companies are especially receptive to sales and marketing technology.

• Mid-sized firms (€1M–€10M revenue) dominate adoption, a sweet spot for scalable, value-driven solutions.

• Country focus matters: Finland has the largest pool of HubSpot users, while Denmark and Sweden show high concentrations in specific industries like manufacturing and information services.

How Clevenio Can Help You Turn These Insights into Leads

Knowing which companies use HubSpot is only the first step, reaching the right decision-makers is where Clevenio comes in.

Clevenio enables sales teams to:

• Build precise call lists based on company size, sector, and country.

• Identify key contacts such as marketing, sales, or IT decision-makers.

• Access verified, up-to-date data to automate prospecting and drive personalized outreach.

By focusing on the most active digital adopters in the Nordics, Clevenio enables your sales team to spend less time building lists — and more time selling.

👉 Get a customized call list tailored to your ideal customer profile, so your sales team can focus on connecting with the right prospects instead of spending hours searching for contact details online.