Salesforce vs. HubSpot vs. Pipedrive Comparison

Aleksi

March 19, 2024

When it comes to CRMs, three popular tools stand out: Salesforce, HubSpot, and Pipedrive. Each of these platforms offers unique features and benefits for businesses of all sizes.

In this article, we’ll compare these three platforms to help you decide which one is the best fit for your needs. Let’s dive in and explore what sets these tools apart in the world of CRM and sales management.

Salesforce vs. HubSpot vs. Pipedrive at a glance

Salesforce offers a range of features including sales, service, email, AI, and industry solutions. HubSpot provides powerful software, marketing automation, and customer service tools. Pipedrive focuses on tracking sales pipeline, lead management, and CRM software for sales teams.

Salesforce has different pricing tiers for various services. HubSpot’s pricing is based on features needed for lead conversion. Pipedrive’s pricing ranges from €178.8 to €1188 per seat/year.

Salesforce has strong ratings on G2 and Capterra but low Trustpilot score. HubSpot also has positive ratings but slightly higher Trustpilot score. Pipedrive has good ratings on all platforms.

Salesforce may have a high learning curve and limited customization options. HubSpot also has limited customization and learning curve issues. Pipedrive lacks pricing information and may not suit large businesses.

Overall, Salesforce, HubSpot, and Pipedrive offer unique features and pricing plans tailored to different business needs with varying levels of customer satisfaction and limitations to consider.

Salesforce vs. HubSpot vs. Pipedrive Features

Salesforce offers sales, service, email, generative AI, customer experience, industry solutions, customer stories, and Trailhead. HubSpot includes powerful software, seamless data connection, full suite of tools, marketing automation, advanced CRM, customer service software, website content management, and B2B commerce software. Pipedrive features tracking the sales pipeline, lead management, automating the sales process, CRM software for sales teams, sales insights, real-time sales reports, customizability for unique sales processes, and integration with tech stack and tools in the marketplace.

Salesforce Features

Vertrieb
Service
E-Mail
Generative KI
Customer Experience
Branchenlösungen
Kundengeschichten
Trailhead

HubSpot Features

-Powerful software
-Seamless data connection
-Full suite of tools
-Marketing automation
-Advanced CRM
-Customer service software
-Website content management
-B2B commerce software

Pipedrive Features

Sales Pipelines
Leads
Automations
Account and contact management
Project management
Integrations

Salesforce vs. HubSpot vs. Pipedrive Pricing

Salesforce offers different pricing tiers for Small Business CRM & Automation, Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud.

HubSpot’s Marketing Hub pricing is based on features needed to capture leads and convert them into customers. Unlimited free users are included in each plan, and the Customer Platform offers all of HubSpot in one plan with one CRM database for Marketing, Sales, Service & Operations.

Pipedrive’s pricing ranges from €178.8 per seat/year to €1188 per seat/year, depending on the plan chosen.

Salesforce Pricing

Small Business CRM & Automation Pricing
Sales Cloud Pricing and Editions
Service Cloud Editions & Pricing
Marketing Cloud Editions & Pricing
Commerce Cloud Editions & Pricing

HubSpot Pricing

Marketing Hub pricing details based on features needed to capture leads and convert them into customers
Case study on Fundraise Up’s growth using HubSpot, indicating potential ROI for similar companies
Unlimited free users included in each plan
Customer Platform offers all of HubSpot in one plan
One CRM database for Marketing, Sales, Service & Operations

Pipedrive Pricing

€ 178.8 per seat/year
€ 334.8 per seat/year
€ 598.8 per seat/year
€ 778.8 per seat/year
€ 1188 per seat/year

Salesforce vs. HubSpot vs. Pipedrive Reviews

Salesforce has strong ratings on G2 and Capterra, with an average of 4.3/5 and 4.4/5 respectively from a large number of reviews. However, its Trustpilot score is quite low at 1.3/5 based on just over 400 reviews.

HubSpot also has positive ratings on G2 and Capterra, with an average of 4.4/5 and 4.5/5 respectively, but its Trustpilot score is slightly higher at 2.8/5 from over 600 reviews.

Pipedrive has good ratings across all platforms, with an average of 4.2/5 on G2, 4.6/5 on Capterra, and an impressive 4.5/5 on Trustpilot. The number of reviews for Pipedrive is lower compared to Salesforce and HubSpot, but overall customers seem to be highly satisfied with the product.

Salesforce Reviews

G2: 4.3/5 (19446+ reviews)
Capterra: 4.4/5 (18258+ reviews)
Trustpilot: 1.3/5 (407+ reviews)

HubSpot Reviews

G2: 4.4/5 (10782+ reviews)
Capterra: 4.5/5 (5865+ reviews)
Trustpilot: 2.8/5 (655+ reviews)

Pipedrive Reviews

G2: 4.2/5 (1751+ reviews)
Capterra: 4.6/5 (2939+ reviews)
Trustpilot: 4.5/5 (1784+ reviews)

Salesforce vs. HubSpot vs. Pipedrive Limitations

Salesforce may have a potentially high learning curve, limited customization options for specific industry needs, and dependence on internet connection for access to features and data.

HubSpot also has limited customization options for specific business needs, reliance on internet connectivity for seamless use of the software, and a potential learning curve for users transitioning from other platforms.

Pipedrive, on the other hand, lacks pricing information, may not be suitable for large businesses with complex CRM needs, and has limited customization options.