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How much of your sales team’s time actually goes into selling? So, being in direct contact with the customer.
And how much into… everything else?
Stop wasting your sales teams' time!
If your answer is “too much of everything else,” you’re not alone.
Global studies keep showing the same pattern: salespeople spend the majority of their time on tasks that don’t move deals forward.
One great research was done by Bain & Company, and it basically said what we've uncovered in hundreds of meetings:
Sales leaders often think they know how their reps spend time, but much of the underlying data (CRM logs, self-reports) is flawed or incomplete.
There’s more data and technology than ever before, yet productivity is stuck.
Why?
Because the problem isn’t the lack of data.
It’s that the data isn’t built right.
Simple Fix to Boost Sales Productivity
Sales reps spend hours searching, cleaning, and interpreting information that should already be at their fingertips, ready to use.
And while tech stacks keep growing, too many teams are still running sales based on gut feeling.
When your B2B audience data is defined and contact data is readily available, everything changes.
Prospecting speeds up.
Campaigns hit the right people.
And your sales team finally does what they were hired to do: sell.
The productivity gap disappears.
Your calendar fills with meaningful conversations and real opportunities, not admin work and CRM cleanup.
Here’s the truth:
Growth doesn’t come from running faster, but from running in the right direction.
The Growth Formula:
Build your audience data
Clarify your value
Engage your audience across channels
Watch the results follow
And suddenly, doing sales stops feeling like a grind, it starts feeling like control.
At Clevenio, we’ve already done the heavy lifting.
You can have ready-to-go audience lists, for example, a list of all HubSpot users across the Nordics, or all Nordic companies using Google Tag Manager. Filter by industry, company size, and other key firmographical criteria to instantly target the exact prospects you want.
No more guessing. Just data-driven growth.
