Email Bounce Rate: What it is and How to Reduce it?

Email Bounce Rate What it is and How to Reduce it?

If you’re running an email marketing campaign, you need to understand your email bounce rate and how it impacts your campaign’s success. Email bounce rate refers to the percentage of emails that fail to reach your subscribers’ inbox. This could be due to an invalid email address or a full inbox. High bounce rates negatively […]

5 Tips for Effective Cold Email Follow Up

5 Tips for Effective Cold Email Follow Up

Cold emailing can be a great way to reach out to potential clients and generate leads. However, simply sending an email and hoping for a response is rarely effective. Follow-up strategies are crucial for boosting response rates and getting results. In this article, we’ll explore five tips for creating engaging follow-ups that will help you […]

Understanding Soft Bounce vs Hard Bounce Email: A Guide

LinkedIn Connect vs Follow
What is the Difference?

If you are involved in email marketing, you might have come across the terms soft bounce and hard bounce. While sending out emails, it’s not uncommon to face delivery failures, and understanding the difference between soft bounce and hard bounce is crucial to optimize your email campaigns successfully. In this guide, we will define soft […]

Guide to Cold Emailing: The Three Baskets Method

What is the Three Baskets Method in short? PROBLEM: We don’t know the best email leading to guesswork when sending cold emails. However, with account-based sales, we maintain regular touchpoints throughout the year, and we can try ALL THE email ideas, not just rely on single guesses. With cold email sequences, we engage with different […]