As a sales development representative (SDR), your job is to uncover new business opportunities and generate leads. One of the most effective ways to do so is through LinkedIn, the world’s largest professional networking platform. LinkedIn provides SDRs with access to a vast pool of potential prospects, making it an essential tool for sales prospecting. […]
The Social Selling Index (SSI) is a metric developed by LinkedIn to measure your social selling skills and influence on the platform. It takes into account four key components- your professional brand, your ability to find the right people, your engagement with insights, and your relationships– to provide you with a score out of 100. […]
If you are a professional looking to network on LinkedIn, you may have come across the terms “connect” and “follow.” While both features are aimed at building professional relationships, they serve different purposes. In this article, we will explore the differences between connecting and following on LinkedIn and how you can use them to your […]
Learn how to effectively use social selling to target and close key accounts for sales success.
Learn how account-based selling strategies have evolved to leverage technology and maximize sales performance.