Samu Vilkki is Clevenio's VP of Customer Success

Clevenio, which automates the process of building B2B target market data directly into the customer’s CRM, is strengthening its Customer Success organization. Samu Vilkki, who most recently led account expansion at Sympa and brings almost six years of Customer Success experience from the data industry, joins the company as VP of Customer Success, becoming a member of its leadership team. The appointment responds directly to Clevenio’s ambitious growth targets and the need to scale customer value delivery systematically.

Clevenio has grown rapidly: the tool, launched in January 2025, is already used by several hundred companies and thousands of users across the Nordics, and customer satisfaction remains exceptionally high (NPS 94). With this hire, the company continues its transition from a founder-led phase to a systematic commercial model, now extending to Customer Success as well.

Customer Success and retention expertise at the helm

Samu Vilkki brings nearly six years of Customer Success experience from Vainu, where he led teams in both Finland and the Nordics. He has since deepened his expertise in account expansion: first as Key Account Manager at Smartvatten, and most recently as Key Account Director at Sympa, where he was responsible for redesigning the company’s account-expansion processes.

“Demand for Clevenio has been so strong that our Customer Success resources were stretched to their limits before Samu joined. To turn accounts into long-term, growing relationships, we needed someone who’s done this at Nordic scale before. Samu has built Customer Success and retention functions for almost six years in this industry, and he fully understands what it takes to turn Target Market Sales — a customer’s whole addressable market, mapped into their CRM from day one — into measurable value in their day-to-day, rather than just data sitting untouched,” says Santtu Seppänen, CEO of Clevenio.

Focus on customer value creation and expansion

In his role as VP of Customer Success, Vilkki is responsible for building Clevenio’s Customer Success organization, systematizing onboarding and retention processes, and driving account expansion. The focus is on delivering Clevenio’s unique operating model in practice: making sure a customer’s target market doesn’t just sit as a list built into the CRM, but is continuously activated, so the customer sees measurable value from day one.

“Clevenio has built an exceptionally strong product and achieved an impressive customer base in a short time. Clevenio solves a problem every growth leader recognizes: how to make sure that searching truly ends and selling begins, instead of leaving the customer alone with a ready-made target market dataset. I’ve seen throughout my career how much of a difference it makes whether Customer Success is done proactively, with a strong process, or left to chance. Now is the right time to come on board and help build that as part of Clevenio’s story,” comments Samu Vilkki.

For more information:

Santtu Seppänen
CEO, Clevenio
santtu@clevenio.com
+358 50 464 9918

Samu Vilkki
VP of Customer Success, Clevenio
samu.vilkki@clevenio.com+358 44 055 0795

About Clevenio:

Clevenio is a Finnish SaaS company that helps B2B customer acquisition teams eliminate the time wasted on searching for prospects. Launched in January 2025, the tool automates the process of building high-quality target market data, allowing salespeople to focus on selling instead of searching.