With Clevenio's Target Market Radar, your entire target market lives in your CRM as a continuously updated call list. So your reps can keep showing up in front of the same buyers, quarter after quarter, so your company becomes the name they remember.
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Your defined target market is mapped, verified, and pushed straight into your CRM with contact details. Then it's kept current continuously. Here's what that looks like in practice.
Every relevant company segmented in your CRM. Your reps don't switch between tools or pull data from spreadsheets. They open the CRM and see the entire market laid out in front of them. This is the layer that makes searching for contacts unnecessary.
When a decision-maker changes company, when a company gets acquired, when a new one crosses your ICP threshold, Radar sees it and updates the record. Your reps never call the wrong person or a number that stopped working two months ago.
Reps see who they've contacted recently and who hasn't heard from them in a while. The ones that haven't move up on the list. So instead of calling the same handful of favourites, they keep the whole target market in rotation.
Most sales teams still treat their target market as something to search for like it's hiding somewhere. Here's what that looks like in practice.
Social media, databases, spreadsheets, search engines… the same routine every morning. Most of the week is spent searching, not selling.
They finish one round and want fresh names, because the “list” was never the whole market to begin with.
Reps only call the ones that were easy to find. The rest never get contacted.
A rep has one conversation and moves on. The prospect is off-limits to the rest of the team because it's “owned” until it dies there, and the prospect buys somewhere else.
The truth is simpler. Your target market is finite. It can be mapped. Once it's mapped, there's nothing left to search for. Your reps can just contact it.
“We had a problem finding a qualified lead list from the Swedish market in a very specific industry. Clevenio had a solution for it. We started working straight on it and got a fantastic lead list that helped our international sales efforts.”
At any given moment, only about 3% of your target market is actively looking to buy what you sell. Another 7% are open to change. The other 90% aren't ready today — but they will be. A CFO leaves, a competitor drops the ball, a budget opens up, and suddenly someone who wasn't in the market last quarter is calling around.
You can't predict who moves when. But you can be there when they do.
That's what continuous contact with your target market gives you: coverage of every buying window, without having to know in advance which one will open next. Your reps don't chase the 3%. They stay in touch with the whole 100%, so they're already the name that comes to mind the day a buyer is ready.
Reps don't spend the first two hours building a list. They open the CRM, see the market, pick the right call, and start.
The answer is already there in your CRM.
The ICP you defined in your annual plan is the one your reps actually work with — not the one they happened to reach. When your reps pick up the phone, it's always the right call.
Because your reps have already been in touch with the buyer when the buyer is ready.
Your target market is finite. It can be mapped. And once it's mapped, your reps don't have to do the one thing that's making the job miserable — search for who to call next.
SEE YOUR MARKET