Your marketing plan starts from a number instead of an assumption
You open your CRM, look at the segment you want to grow, and see how many companies are in it. The budget conversation starts from there.
CLEVENIO FOR MARKETING · B2B COMPANY DATA · DECISION-MAKERS · NORDICS & EU
Plan your marketing for the same buyers your reps are calling
Clevenio maps the companies and decision-makers matching your ICP into your CRM, so target buyers hear from marketing and sales alike.
Trusted by 500+ B2B sales and marketing teams across the Nordics.
Clevenio in three sentences
Clevenio is a B2B target market platform offering company and contact data in the Nordics and EU.
It maps every company that matches your ICP, together with the decision-makers in them, into your CRM and keeps the data current as companies change.
Marketing and sales plan against the same set of companies, so you know the real size of each segment and your campaigns reach the accounts your reps are calling.
Make your brand the one buyers remember
There is a limited number of companies you could sell to. Clevenio maps them into your CRM with the decision-makers in them, and keeps the data current as companies change.
That gives marketing a number to plan against. You can see how many companies are in each segment before you decide what to spend, which channels make sense, and what to expect back.
It also means marketing and sales are going after the same buyers. A decision-maker sees your campaign, then takes a call from your rep, then sees your campaign again. That's how a company starts to remember your brand.
Clevenio makes planning and budgeting marketing easier
You'll get rid of
- ✕Guessing how many companies are in the segment you're planning for
- ✕Building an audience list from scratch for every campaign
- ✕Marketing talking to one set of companies while sales calls another
- ✕Creating content for a persona you invented instead of the people who are actually in the market
- ✕Setting the budget by estimates
You'll get instead
- ✓The real size of your target market, broken down by industry, size, and geography
- ✓The same target account list in front of marketing and sales
- ✓Audience lists built from company and contact data that is kept current
- ✓A clear picture of who your content is for
- ✓A basis for deciding what to spend, where to spend it, and what to expect back
WHAT CHANGES
How Clevenio helps marketing
01
You know how big your market is before you plan for it
Your target market has a finite number of companies in it. Once it's mapped, you can see the number and how it breaks down. Two hundred companies in one segment and two thousand in another are different marketing problems, and they need different budgets, different channels, and different expectations. This is also the number your goals should be set against.
02
Sales and marketing work the same market, so buyers hear from you more than once
Your reps are calling through the target market quarter after quarter. When your campaigns run against that same market, a decision-maker sees your message, then takes a call from your rep, then sees your message again. That repetition is what makes a company remember your name, and it only happens if both sides are working from the same list.
03
Targeting gets more accurate because the underlying data is right
Audience lists come out of your CRM instead of being rebuilt by hand each time. The companies exist, the decision-makers are in the roles the data says they're in, and the details don't quietly go out of date between campaigns. That shows up as a better match rate when you upload a list, and as less budget spent reaching people who left two years ago.
04
Your marketing makes your reps' job a lot easier
At any moment, only a small part of your market is actively buying. Your reps still have to call the rest, and a cold call to a company that has never heard of you is a much harder call to make. When you know exactly which companies are in the market, you can keep showing up in front of them, so your rep is calling someone who already recognises the name.
05
You can ask your market questions
Your target market data is available in Claude, ChatGPT, and any AI tool that supports MCP. You can pull a breakdown of a segment before a planning meeting, look at how titles and company types are distributed, or check whether the ICP you wrote a year ago still describes the companies that are actually out there.
“Clevenio gives us exceptional access to our target decision-makers and let us focus fully on our ICP.”
Eetu Kohvakka
Sales Director — Kokemuksia.fi
THE DAY-TO-DAY
What marketing looks like when the market is mapped
Your ICP gets real data behind it
An ICP is usually a description of a good customer. Here it becomes something you can count. You can see, for example, how many SaaS companies in the Nordics turn over more than ten million, have a CFO, and how they split between countries.
Every campaign runs against the market you defined
Your audiences come from the mapped target market, so a campaign reaches the companies that belong in it. You are not working from a list someone exported last spring, and not from whichever companies happened to be in the CRM already.
Your reps follow up on the companies your campaigns reached
The company that saw your campaign on Monday is a company your rep was going to call anyway. Both sides are working through the same market, so you don't have to hope the timing lines up.
You write for people you can actually see
The titles, the industries, and the company sizes in your target market are in front of you while you plan the content. What you write is aimed at the decision-makers who are really out there, not at a persona someone drafted two years ago.
FAQs
Can we use the data for advertising audiences?+
Yes. Your target market lives in your CRM, so you can segment it and take a list from there into the channels you advertise in. The advantage is that the list is current when you take it, rather than something bought a year ago.
Is Clevenio a marketing tool?+
It's built first for sales teams that need their target market on the phone. Marketing benefits because it's the same data: one mapped market serves both sides.
What if the target market doesn't match what we want to reach?+
Your ICP is defined together with a Clevenio specialist at the start, using whatever criteria matter to you. If it turns out to be off, it gets adjusted.
Do we have to change our tools?+
No. Clevenio pushes the data into the CRM and the tools your team already uses, through API and MCP connections.
What's the risk in trying it?+
None. Clevenio comes with a 100% money-back guarantee.
// NEXT STEP
Get marketing and sales working the same market
Once your target market is mapped, the companies you advertise to are the companies your reps are calling. That's when buyers start to remember your brand.
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